Looking at some media trends in the digital age
Looking at some media trends in the digital age
Blog Article
Below is an intro to some present trends and habits in tv and content viewing.
In the existing digital age, mobile phones have become one of the most commonplace instruments that people are using to view videos and more info gain access to media. These days, many social media platforms are offering limitless feeds of brief, successive videos, that are growing in appeal among smart device users. In fact, statistics show that that internationally, mobile content consumption is on the rise, showing that short form media is one of the fastest growing media trends today. These platforms allow users to see a series of selected videos and react quickly, making these videos much more interesting and addicting than traditional media. Short form videos are also being used more frequently for news and educational functions, not just for entertainment. Consequently, this pattern is evolving the way people are actively seeking for and expecting to receive information, in a faster, much shorter and more visible format.
In the last few years, with the rise of digital content, the way in which individuals take in content has shifted substantially. For many years, traditional television was the main source of home entertainment for the majority of people. However, since the advancement of streaming platforms, many viewers are turning away from scheduled tv, specifically among younger individuals. Instead, international media content analysis reveals that more people are buying memberships to streaming services, which strongly evidences the switch in audience consumption habits. These options are popular for enabling people to view the shows and films they want, whenever they feel like it. Those involved in the media market, such as the founder of the fund that has stakes in Sky and the CEO of the company that owns RTL group, for example, would identify the popularity of streaming platforms as a prominent media consumption habit among viewers today. These changes show the move towards user-controlled viewing interests in the marketplace.
With consistent shifts and developments in the digital landscape, what are the current trends in media? Well, along with the rise of internet streaming platforms and short form video content, the method by which people are getting their updates is also shifting. People are progressively turning towards online news sources, rather than watching TV, to learn about existing worldly affairs. However, concurrently, due to a constant circulation of info, individuals are becoming overwhelmed by big volumes of content. In reaction to this, news companies are re-engaging audiences by making short form content that is more clear and easier to observe. These days it is common to see news channels that have sizeable followings on social media sites. This pattern can be confirmed by the CEO of the fund that owns Euronews, for instance. Using this method has been very important for providing individuals with trusted and authenticated news sources, in a style they can easily identify with.
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